Audit is a people business. While increased regulation and technology change the demands on auditors, audit quality remains at the forefront. It is key that the audit profession can stay appealing to high quality people, including professionals with a different background.

We gathered views on the attractiveness of the audit profession, as well as ideas on keeping it attractive by interviewing 21 key stakeholders, such as (young) auditors, regulators, investors, academics, and policy makers. Their thoughts are covered in this paper. Now we call on you to keep this debate going by responding to the four questions at the end of the paper.